“You may have noticed it, or maybe not. It may not be perceptible to the layman’s eye. After all, type and typography are supposed to be a crystal goblet — transparent — seen and read but not heard. Type should not be boisterous or distracting, though it must be appealing. In recent years there has been a veering away from the exclusive use of traditional typefaces (or fonts) to an increase in hand or custom lettering for advertisements, magazines, children’s books, adult book jackets and covers, film title sequences and package designs. Hand lettering is not just used, as it once was, for D.I.Y. youth-cult concert posters and T-shirts.”

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