Together, our wonderful team of 6 has worked diligently over the last several months to produce a 28-page publication celebrating Mountains to Sound Greenway Trust’s 20th anniversary.

As you can see from the above overview, this is generally a 5-stage process involving interviews with the client, research and analysis resulting in a 7-page report, on-site photo shoots, 28-pages of content development and design. To accomplish this each team member participates in several in-person meetings, weekly conference calls, and personalized tours through the Mountains to Sound Greenway itself.

I have been working on this project since January with a carefully chosen team of professionals. Our team includes:

Tracy, Copywriter for MSN Money
John, Photojournalist for MSNBC
Kathy, Graphic Designer for Hornell Anderson
Joanne, Marketing for AT&T Mobility / Filter Talent
Cindy, Project Manager formally for Eddie Bauer
Jennifer, Account Director (That’s me!)

Challenges: Our project has had very little challenges that we couldn’t handle. The project has taken slightly over our goal of 6 months  due to the sheer scale of photos to take spread out over approximately 100 miles (Thank goodness John is full of adventure!), research, copy and design needed. Since this is all done in our spare time… things like vacations, family emergencies, travel, etc naturally pop up! However, the extra time has allowed the team to give 100% to a perfect completed piece.

Things are coming together! For months, all our work has been fragmented into word documents and sketches. This week, we met up to see the comps! It is very rewarding to see the quality of the design, copy and photography and how it starts melding together into a finished piece. This top photo is a great example of John’s photography and how he seems to capture the essence of the moment. The grid you see is an inspiration of how the land was divided throughout the greenway long-ago. And the first page leads with a powerful opener “This is not a chance. This is a choice.”

This spread exhibits the “Unparalleled Playground” that the Mountains to Sound Greenway has helped build and preserve. John captured this kayaking photo in Bellevue… pretty amazing you don’t see any high rises! Also, did you know you can walk—almost entirely on a trail from Golden Gardens beach in Seattle all the way across the mountains to Ellensburg? These are just a few things you’ll find out when our final publication is done!

After our review meeting on Monday, we have all kinds of creative solutions for Kathy to implement. She’s doing a great job and I can’t wait to present to the client next Monday!

Overall, I can’t say enough good things about our teams reliability and professionalism as we have worked together to provide a comprehensive piece for Mountains to Sound Greenway to show what an impactful non-profit they truly are.

Take a closer look at one of Memorable Images photographs taken in Florida.

The final logo that was chosen was a combination of fonts and ornate design taken from the first set of logo options. Jamie Michelle has selected a deep purple and silver color pallet to represent the modern and elegant bride that she will be working with. Take a look at the final logo and be sure to look for Jamie Michelle projects in the future!

The  ad to the left will be in the upcoming issue of Seattle Bride. Keep an eye out for it!

We’d also like to thank you Jen and Jody for their kind words today:

“Simply put, the best investment we have ever made. Hands down Jennifer and Michelle do an amazing job. They listen to our needs and produce a product that truly defines what we do. We could not recommend them enough.” ~Cheers! Jen and Jody Photography

The drawing board is always the first and most important step to work out ideas, visions and begin to brainstorm. Panoramic was what came to mind when we set out to design a layout for the website. The photographs are the point, the main focus and what we want viewers to see first. The pictures do speak for themselves but we also want to make sure the layout provides a strong foundation to accomplish this vision.

Check out the beginnings…

One of our fantastic clients, Jen and Jody Photography, have provided us with multiple opportunites to utilize their gorgeous photos.  This past week we were asked to come up with a 3 5/8″ x  1″ ad to represent their company as a sponsor in the Jewish Film Festival.  This was not necessarily a huge project that would require a lot of our time. However it was another great opportunity to stay connected to our client and provide them the necessary tools when needed. We enjoy any chance to merge our design techniques with the exquisite photographs Jen and Jody consistently produce.