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Immix Design has explored the world of icons and discovered that it is critical to develop icons that work as individual marks and also work harmoniously as a series. It is very important to know your audience, but keep the image simple and to the point.

The Vancouver 2010 Olympics is still fresh in most peoples minds and some may even recall the individual icons used for each event. For every Olympics, different designers attempt to provide new imagery that is relevant to the location and year of the sporting event. According to designer Steven Heller from the New York Times there have been very few successful Olympic pictograms.

Take a closer look at some of the past icons used in Olympic history as well as Steven’s critique through a short digital video clip.

Olympic Pictograms Throughout The Ages

Michelle  | Graphic Designer