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I recently came across this article on the worth and value of good solid logo design. I think there is often a misconception about the work and effort that it takes to create an excellent, well researched and timeless logo. Yes, there are designers and online sites that put logo design up “for sale”, but I don’t believe that a logo should ever be “for sale.” Its not a seasonal item that will start to fade in a few months and no longer be in style. A good logo should be able to stand the test of time.

According to this online blog article there are 6 reasons why logo design should cost more than your lunch, and I happen to agree!

1. A logo is the very first impression people get of your company –
This is precisely accurate. If you have no previous knowledge or exposure of a company your acquaintance with their logo will be your first read on the “feel” of the organization. If the logo is outdated, pixelated, thrown together or just boring, this impression will translate to the product or company. It is essential to make the best first impression.

2. A logo needs longevity
Like any fashion or product based industry there will always be trends that come and go. I believe that it is important to be aware of those trends and perhaps even align your design within these unwritten rules. However your design needs to withstand the temporary phase that each trend brings.

3. A logo needs to be original
If everyone is sporting the same look how do you distinguish yourself? If your logo is generic then your company becomes generic. Proper research and brainstorming are critical in this step of the process. The mark should not be selected because it looks cool, there should be meaning behind its appearance.

4. A logo should look professional
If you want to come across as an amateur than by all means, your logo is the best place to start. For most, this is not the desired impression. Professionalism is the goal, this needs to be obtained through your logo.

5. A logo should reflect the time and thought gone in to designing it
This is one of the biggest reasons why a good logo should cost more than your lunch. Artists and designers do not simply “whip” out beautiful, well thought out logos. There is a design process, and necessary steps to take to achieve longevity, professionalism, and unique design.

6. A logo is the starting point of your whole corporate image
Your company logo should pave the way for the rest of your company image. This is the starting point, let everything stem from your logo and brand.

Champlin Architecture
http://www.thinkchamplin.com/

This web site is very clean and the viewer gets a strong sense of balance and symmetry which completely represents the essence of the firm. I really enjoy the picture navigation at the bottom of this page, it demonstrates their vast array of work as well as showcase their impressive design.

Aesthetic Answers
http://aesthetic-answers.com/

This web site has a strong visual layout that does not need very much to say that the design company is professional, elegant and talented. I love the color palette and the organic flow that the company logo has.

Agency Creative
http://agencycreative.com/index.php

Agency Creative may have more flare and design elements then I normally like, but this site really works. The colors are bright yet the design is not cluttered or confusing. The “See our work” section not only shows you some of their past work but you get to see a step by step process of how they transformed a company through branding.

“Jennifer and Michelle at Immix Design did an incredible job designing my business logo. They took the time to really understand my business and what was important for me to reflect in my logo and business cards. They communicated consistently throughout the process, met deadlines and delightfully exceeded expectations. I will recommend Immix Design to other business leaders for their branding needs and I plan on leveraging more of their services in the near future.” ~ Samia, Lifelens Coaching

Thanks for your rave review! We’ve enjoyed working with you and wish your new venture the best of luck!

My favorite aspect about working with a new client is that we get the opportunity to hear what they are all about and then begin to formulate their vision into a unique design. LifeLens is a truly passionate company that really desires to know their clients and provide them with the best fit for their life and career. It really provides a clear vision for the design once you grasp what the client stands for and how they want to be represented. A big part of creating a mark is finding that balance of what the company does, and who they are as individuals. As a designer its important to take the whole process into consideration and let the design speak for itself in the end.

The final logo design for LifeLens captures the essence of who they are and what they do. We love to design and have the client be completely satisfied with the end result.

The next step is business cards! We will post updates of the design along the way.

“You may have noticed it, or maybe not. It may not be perceptible to the layman’s eye. After all, type and typography are supposed to be a crystal goblet — transparent — seen and read but not heard. Type should not be boisterous or distracting, though it must be appealing. In recent years there has been a veering away from the exclusive use of traditional typefaces (or fonts) to an increase in hand or custom lettering for advertisements, magazines, children’s books, adult book jackets and covers, film title sequences and package designs. Hand lettering is not just used, as it once was, for D.I.Y. youth-cult concert posters and T-shirts.”

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