immixdesign.com

Recently Immix Design was asked to design a logo for a series of special events that will be taking place at Architechtronics. The objective was to create a mark that would represent the given title, “After5″ as well as the specific event. The first event will be the Eastside Green Drinks, scheduled to be held at Architechtronics on November 19th, 2009 at the Architechtronics show room.

We first broke down the two words, “after” and “five” and decided it would be most clear and effective to use the numeric five, instead of the word. The font selection for the word, “after” was slightly challenging in the sense that we wanted something that was fun and unique but also significant. We chose Santa Fe LET for the font, because we believe that it was the best solution to our typographic problem. Andes Regular was chosen as the font for the 5, it creates a balance with the Santa Fe LET.

Often times, simply manipulating the actual words to transform into the final logo can be quite successful. However, we thought it would be a nice touch to reverse a clock out of the number 5, which is also set at 5pm. It helps to reinforce the concept and informative visual of “after5″. The date of this event has also been added to the logo as well as the green technology image.

In the future the After5 logo, will be used for different events with different color schemes and unique attributes to help specify the event.  The simplicity of the logo will allow for flexibility and adaptability. We look forward to sustaining an overall concept that is consistent but also applicable for the next event!