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New York Times Blog, THE MOMENT

“You may have noticed it, or maybe not. It may not be perceptible to the layman’s eye. After all, type and typography are supposed to be a crystal goblet — transparent — seen and read but not heard. Type should not be boisterous or distracting, though it must be appealing. In recent years there has been a veering away from the exclusive use of traditional typefaces (or fonts) to an increase in hand or custom lettering for advertisements, magazines, children’s books, adult book jackets and covers, film title sequences and package designs. Hand lettering is not just used, as it once was, for D.I.Y. youth-cult concert posters and T-shirts.”

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EINSTYLE DESIGN

As a small boutique design firm we firmly believe in staying plugged in with other small businesses. We want to not only build relationships with our clients but our small business neighbors as well. Combining forces and allowing growth and change to occur can only build up your company.

Ali Einfeld, a local designer who has found her creative niche in jewelry, hand painted plates and sewn personalized pieces is exactly who we want to reach out and connect with. Einstyle Design, was founded in 2008 and has breached a new level of creativity and it all started with a simple question, “do you sell those?”

Style mixed with a unique blend has always been Ali’s trademark when it comes to design. Creating earrings originated as a personal artistic outlet that also served as the perfect accessory. It didn’t take long for this endeavor to catch on with friends and family. Once she discovered the growing interest from so many she decided to run with it, thus establishing Einstyle Design.

Come check out some of her recent work at http://einstyledesign.blogspot.com

There are a lot of different designers and branding developers that have specific methods and means of creating the perfect logo. Here at Immix Design we choose to stick to the following 5 guidelines when developing and creating logos.

1. Distinction.
Does the logo stand out? That does not necessarily mean it needs to be trendy, but it does need to be unique. Longevity is the goal.

2. Black and White.
Does the logo stand out in black and white or does it need color to survive? We believe that a great logo should be able to stand strong without relying on color or gradient.

3. Simplicity.
Some of the most effective logos are quite simple. It is not always detail or realism that produces the best logo, but the execution of a purposeful mark.

4. One Message.
The logo should present a clear message to its viewer. Incorporating multiple ideas can be confusing and distracting, the logo should be recognizable right away.

5. Appropriate.
Above all the logo should make sense. If the logo is for an audience of children it should not feel corporate and professional, it should be fun and playful.

Take a look at some of these excellent logo examples and resources!

Logo Design Love: http://www.logodesignlove.com/15-wonderfully-simple-logo-designs

Identityworks: http://www.identityworks.com/reviews/2009/index.htm

David Airey: http://www.davidairey.com/portfolio/

Vandelay Design: http://vandelaydesign.com/blog/design/10-examples-of-simple-effective-logos/

My good friend (and former colleague) Becca has some exciting news! “Quilt Sandwich” has been featured on the TrueUp blog!

As you will read in the blog, Quilt Sandwich (don’t you just love the name?) is almost 1 year old! It was started by Becca and her sister Kris. Quilt Sandwich features many great fabric designs that I absolutely love… infact, I don’t even quilt and I want to buy some!

I am so excited for this dynamic duo—what a great way to bond with your sibling and create a business that you can both be passionate about! And other great news, Becca just got a job at a fabric design company… hopefully we will see her design talents out on fabric in the future!

If you are a quilter… please visit the Quilt Sandwich Etsy store!

Fall is in the air! Around Immix Design, we are looking forward to stashing away some candy corn and salted peanuts. Sounds strange, but you’re going to love it!

Here’s this month’s calendar… go ahead, use it as your computer’s background!